2025 Fall Symposium - Bios
Thank you Sponsors
Speaker Biographies
Kyle Martin
Trinity Life Sciences
Kyle has been leading primary market research teams for more than a decade. Kyle focuses on identifying key business questions and developing the right methods and analyzes to generate insights his clients need to make critical decisions. His expertise lies in integrated research combining multiple methods and stakeholders including segmentation, demand and forecasting, as well as promotional material development and testing. Kyle works with other Trinity leaders across the organization to seamlessly combine primary market research with secondary data, real-world evidence, and industry experience to drive engaging and thought provoking projects and deliverables that provide a 360⁰ story.
Viplav Shukla
Trinity Life Sciences
Viplav is a Director with Trinity Life Sciences in India. He has 8+ years of experience in collaborating with commercial strategy teams of multiple life sciences clients across the U.S. and EU. Starting off and evolving as a consultant with ZS in India, Viplav has experience in designing and executing performance tracking, message testing, segmentation and demand estimation solutions for clients across their pre- and post-launch treatment portfolios.
JP Tsang
Bayser Consulting
Jean-Patrick Tsang is the Founder and President of Bayser, a Chicago-based consulting firm dedicated to sales and marketing for pharmaceutical companies. JP is an expert in data strategy and advanced analytics. JP has published 25+ papers, given 80+ talks at conferences, and completed 250+ projects. In a previous life, JP deployed Artificial Intelligence to automate the design of payloads for satellites. JP earned a Ph.D. in Artificial Intelligence from Grenoble University, advised 2 PhD students, and earned an MBA from INSEAD in Fontainebleau, France. He was the recipient of the 2015 PMSA Lifetime Achievement Award.