Upcoming Webinars
PMSA & Prognos Health: Garbage In, Garbage Out: Why Clean Diagnostic Data is the Key to Commercial Success in Biopharma
Presented by Prognos Health
September 17, 2025 @ 12:00 PM Eastern
In biopharma, the promise of data-driven commercial strategy and personalized patient engagement hinges on the power of AI. Yet, this potential is often limited by a fundamental problem: messy diagnostic data. Just like the old adage, "garbage in, garbage out," the insights from your predictive models are only as good as the data they're trained on. In this webinar, we'll explore the complex challenges of working with real-world diagnostic data—from missing values and inconsistent coding to disparate test names—and how they directly impact your commercial outcomes.
Prognos has firsthand experience with these hurdles. Instead of simply dumping raw data into a large language model and hoping for the best, we’ve developed a robust data analytics framework to cleanse, integrate, and standardize test results from various sources. This approach transforms chaotic, messy data into high-quality, AI-ready data solutions that can accurately deliver actionable insights for your commercial teams.
Join Steve Vitale, VP of Life Sciences, and Michael Cheyne, VP of Clinical Insights, as they discuss how Prognos helps biopharma customers, particularly those focused on complex clinical populations, overcome these data challenges. They will share specific case studies that demonstrate how a commitment to data quality leads to better outcomes, from supporting a more comprehensive understanding of the patient journey to facilitating more accurate and timely targeting and segmentation analyses. Don't let bad data compromise your AI initiatives—learn how to build a foundation for commercial success.
Speaker:
Michael Cheyne, Prognos Health.