Upcoming Webinars
Transforming Digital Pharma Engagement: Marketing-led, AI-driven Omnichannel Strategies
January 15, 2025 @ 12:00 PM Eastern
How can pharmaceutical companies create standout customer experiences aligned with their strategic imperatives in an era of information overload? In this webinar, ZS experts reveal how AI and advanced analytics are reshaping omnichannel engagement through dynamic next best action frameworks. By leveraging predictive insights, dynamic content personalization, and real-time optimization under sales and marketing guardrails, organizations are driving measurable improvements in brand performance, HCP engagement and patient outcomes. Join us as we explore how leading companies are navigating this transformative landscape—and discuss the implications of generative AI in elevating digital pharma experiences.
Speakers:
Omer Hancer, Principal - ZS
Praveen Chaudhary, Associate Principal - ZS
Moderator:
Jared Keckeisen, Senior Event Marketing Associate
What Are You Not Seeing? Navigating Nuanced Patient Journeys with SDOH-Enriched RWD
Presented by PurpleLab
February 5, 2025 @ 12:00 PM Eastern
Mapping the patient journey has become more complex, but also more critical to understand what is actually happening in the treatment or therapeutic landscape. This webinar will explore how leveraging PurpleLab’s integrated data sources, including claims and Social Determinants of Health (SDOH), can unlock critical insights for commercial, market access, and medical affairs teams.
To quickly identify actions and strategy shifts that help drive adoption and improve outcomes, we will use an oncology example of uncovering nuanced patient experiences, including treatment pathways, adherence trends, and transitions in care.
Speakers:
Stephan Dunning, Sr. Director, RWE Solutions, PurpleLab
Moderator:
Matt Weinreb, VP of Business Development, Life Sciences