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Grounded Insights: Novo Nordisk's Zero-Hallucination Agentis Orchestration Framework

Grounded Insights: Novo Nordisk's Zero-Hallucination Agentis Orchestration Framework
Monday, 10 August 2026

Market research and competitive intelligence aren’t one-and-done. In pharma, a single prompt or static report usually leaves more questions than answers. Teams often have to iterate—asking follow-ups, validating assumptions, cross-checking evidence, and going deeper on emerging signals. The result? A process that’s long, expensive, and sometimes frustrating.

That’s why this webinar introduces our hallucination-free, grounded deep market intelligence interface—built to make exploration fast, interactive, and trustworthy. Users can investigate market questions in real time, with every insight automatically linked to reliable source material, including publications, social media discussions, syndicated reports, analyst reports, industry trends analysis and other relevant data.

Speakers:

Anubhav Srivastava, Associate Director Business Application - Novo Nordisk
Anubhav Srivastava is the Associate Director, Business Application at Novo Nordisk, where he leads enterprise AI initiatives across North America, partnering with teams across data science, governance, market access, field operations, finance, and commercial functions. With over 15 years of experience in digital transformation, analytics, automation, cloud technologies, and enterprise architecture, he has built and scaled centers of excellence for AI, data integration, big data, and robotic process automation. Anubhav is passionate about translating emerging technologies into practical business outcomes, helping organizations drive innovation, operational efficiency, and sustainable growth through responsible AI adoption.

Anjali Sharma, Sr. Market Intelligence Manager - Novo Nordisk
Anjali Sharma is a Senior Manager of Market Intelligence at Novo Nordisk with over 15 years of experience in pharmaceutical strategy, competitive intelligence, and commercial insights. She specializes in translating complex market and customer insights into actionable strategies that support brand growth, launch preparedness, and business decision-making. Throughout her career, she has led cross-functional strategic initiatives, advanced AI-enabled insights capabilities, and partnered closely with commercial teams to drive impactful outcomes across multiple therapeutic areas. She is passionate about leveraging customer insights and emerging technologies to help shape data-driven strategies that improve healthcare decision-making and patient outcomes.

Moderator:

Indu Somayajula, Principal – Life Sciences Consulting, MathCo
Indu Somayajula is a Principal - Life Sciences Consulting at MathCo with extensive experience helping life sciences organizations to build compelling AI and Data-driven business cases by identifying unmet needs and translating them into measurable business value. Delivers innovative, disruptive solutions by combining AI, advanced analytics, and digital technologies.

Harnessing the Power of Primary Market Research & Competitive Intelligence using AI

Harnessing the Power of Primary Market Research & Competitive Intelligence using AI
Wednesday, 21 January 2026

Pharmaceutical organizations conduct many primary market research studies and collect huge amounts of competitive intelligence every year. Most of this information sits in silos with different teams and only a few are aware of specific information in the documents which takes a long time to get to the right sources and the latest information when needed. With GenAI, organizations can break the silos and disseminate this information freely among the relevant teams and company leadership. With all this information just one query away, the time to insights is drastically cut down enabling faster decisions for brands.

Pharma organizations have struggled to leverage enterprise tools to unlock the potential of market research and competitive intelligence due to lack of context in search summarization, industry terminology, and therapeutic areas with specific nuances. In this session, we will walk through our systemic AI approach to transform insights into action for primary market research and competitive intelligence through customized architecture solutions involving orchestrator agents, metadata extraction, context mapping, evaluation metrics and robust integration of information sources.

Speakers:

Bala Arunachalam, Director, Integrated Analytics and Insights, Novo Nordisk
Dr. Alicia Abella, AI Product Leader, Novo Nordisk
Shyam Vora, Associate Principal, AI Products, MathCo
Abhinav Nigam, Associate Principal, Life Sciences Consulting, MathCo

Moderator: Ashwin Gopalakrishnan, Partner, Head of Life Sciences, Math Co