#  Know Your Customer, Session 1: The ABCs of IDNs – Systems of Care Case Study

### Description

Today’s health care landscape is comprised of highly complex, layered Integrated Delivery Networks (IDNs), which has led many life sciences organizations to shift toward account-based sales models. In this webinar, participants will:

Explore how the powerful combination of claims intelligence and provider demographic, affiliation and relationship data can help simplify and clarify markets made up of complex IDNs.

Hear a case study of how a major pharmaceutical company gained visibility into complex IDNs for a specialized market, resulting from promising capabilities that represent the future of life sciences market penetration strategies.

Presenters:

- Don DeStefano and Kelly Sborlini, LexisNexis Health Care

### Sponsored by:

LexisNexis

### Back to:

[Webinars](https://www.pmsa.org/webinars/webinar-archive) | [LexisNexis](https://www.pmsa.org/webinars/webinar-archive/category/lexisnexis)