---
title: "Gaining a 360 Degree View of the Customer, Session 4: Ask the Experts: Their Perspective of Healthcare's Digital Evolution"
description: ""
url: "https://www.pmsa.org/webinars/webinar-archive/item/gaining-a-360-degree-view-of-the-customer-session-4-ask-the-experts-their-perspective-of-healthcares-digital-evolution"
date: "2026-06-17T05:44:43+00:00"
language: "en-GB"
---

#  Gaining a 360 Degree View of the Customer, Session 4: Ask the Experts: Their Perspective of Healthcare's Digital Evolution

### Description

This session has two components and is comprised of a panel of industry experts in the areas of Online Publishing, Media Solutions & Consulting, Media Planning, Buying and Activation, Healthcare Intelligence and Pharma.

The panel will give a brief overview of their areas of expertise as it relates to digital in the Healthcare industry. Prior to the session, we will solicit questions for discussion. The panel will be comprised of:

- Media Solution: Michael Joachim, VP, Sales, Medicx and Michael Weintraub, CEO, Medicx
- Communication Agency: Lauren Jacobson, Director, Communications Design, Initiative
- Healthcare Intelligence: Bob Gabruk, Vice President, Global Primary Intelligence, Global Services, QuintilesIMS
- Pharma: Pat Miller, Executive Vice President of Prismic Pharmaceuticals
- Media Agency: Leanne Smith,VP, Insights & Analytics, CMI/Compas

### Sponsored by:

Medicx

### Back to:

[Webinars](https://www.pmsa.org/webinars/webinar-archive) | [Medicx](https://www.pmsa.org/webinars/webinar-archive/category/medicx)

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    "description": "This session has two components and is comprised of a panel of industry experts in the areas of Online Publishing, Media Solutions & Consulting, Media Planning, Buying and Activation, Healthcare Intelligence and Pharma. The panel will give a brief overview of their areas of expertise as it relates to digital in the Healthcare industry. Prior to the session, we will solicit questions for discussion. The panel will be comprised of: Media Solution: Michael Joachim, VP, Sales, Medicx and Michael Weintraub, CEO, Medicx Communication Agency: Lauren Jacobson, Director, Communications Design, Initiative Healthcare Intelligence: Bob Gabruk, Vice President, Global Primary Intelligence, Global Services, QuintilesIMS Pharma: Pat Miller, Executive Vice President of Prismic Pharmaceuticals Media Agency: Leanne Smith,VP, Insights & Analytics, CMI/Compas",
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