PMSA 2020 Winter Symposium

“Staying Ahead of the Curve: New Methodologies & the Ongoing Evolution of Our Discipline”
January 16 - 17, 2020
Flamingo Hotel & Casino
Las Vegas, Nevada

As the volume and complexity of data and information continues to grow and evolve in the biopharma industry, both a “back to basics” mindset and a willingness to think differently are required for us to be successful. Additionally, the proliferation of different roles and the need for more nuanced skills and capabilities is changing the way we think about career pathing and development. Join us at the 2020 PMSA Winter Symposium to gain valuable insight and tools to navigate the evolution of our discipline and stay ahead of the curve.


Thursday, January 16

8:00 am - 9:00 am Breakfast

9:00 am - 9:15 am Welcome
Arlene Little, PMSA Professional Development Chair

9:15 am - 11:15 am The Dark Side of Claims
JP Tsang, PhD, President, Bayser
Shunmugam Mohan, Principal Consultant, Bayser
11:15 am - 12:30 pm Lunch

12:30 pm - 2:30 pm Rare Disease Detection by Sequence Modeling with Generative Adversarial Networks: A Novel Approach for Orphan Drug Physician Targeting
Yunlong Wang, Associate Director, Advanced Analytics, IQVIA
2:30 pm - 2:45 pm Break

2:45 pm - 4:30 pm Panel Session: Evolution of Our Discipline and What It Means for You
Moderater: Arlene Little, PMSA
Panelists: Jennifer Soller, Principal, Market Analysis & Strategy, Genentech
Scott Hull, Marcus Evans/PMSA Board Member
Laura Shapland, CEO, CareSet Systems
5:00 pm - 7:00 pm Reception

Friday, January 17

8:00 am - 9:00 am Breakfast

Hands on Development Workshops
Workshops will focus on competencies and skills needed to succeed in our rapidly evolving discipline
9:00 am - 9:45 am Your Next Step: Advice and Best Practices to Shape your Career and Own Your Development
Arlene Little, PMSA
This session will provide additional insights and perspectives on themes discussed during the panel session on Day 1. We will also provide insight on best practices and lessons learned during recruiting and hiring. Finally, we will provide practical tools and some hands-on exercises to help empower you to shape your own development and begin to shape various career paths.

9:45 am - 10:30 am Strategic Thought Partnership and Elevating Your Influence
Jennifer Soller, Principal, Market Analysis & Strategy, Genentech
Being an expert in advanced analytics and data science might not be enough for you and your work to truly gain traction in your organization. In this session, we will provide tips and techniques to help you evolve from an Analyst to a Strategic Thought Partner, with real-life examples of how to increase your credibility and influencing skills.

10:30 am - 10:45 am Break

10:45 am - 11:30 am Story Before Content: Storytelling with Data
Scott Hull, Consultant, Marcus Evans
We are all inherently visual communicators and stories are how people understand and relate to the world and they associate these stories with appropriate imagery. Yet presentations based on data are full of charts and tables and as we present we see people doing emails on their computer or looking at their phones. Our challenge is to find the story in the content and present it in such a way to keep our audience engaged and communicate insight so that action is possible. This means we may need to break some habits and gain some new ones. This session will share some tips and expose you to a few new habits you need to consider cultivating as presenters.

11:30 am Wrap Up and Adjourn