DCM Staffing

Associate Director of Marketing Analytics

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Posted On:
Closing On:
Monday, 9th September 2019
Saturday, 9th November 2019
Job Type:
Pharma Manufacturer
Duration:
Travel:

Job Description:

Please contact rachel@dcmstaffing.com for more information.

Associate Director, Marketing Analytics - Chicago suburbs:

My client, a large, growing pharmaceutical company is looking for an Associate Director of Marketing Analytics. In this role, you will provide analytic leadership and integrate marketing and sales information to:
-Strengthen the brand team understanding of marketplace performance and opportunities through tracking, modeling, and analysis of physician, patient, managed care, competitive and economic factors
-Inform the annual financial forecasting and brand planning processes through the application of predictive models that evaluate sales contribution due to promotion
-Develop fact-based promotional investment strategies to increase the return on promotional investments
-Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication

Key Responsibilities:
-Conduct national, sub-national and patient level analysis and report key insights to stakeholders.
-Guide development of marketing investment strategy to increase the effectiveness and/or efficiency of promotional activities & influence deployment of strategy through local optimization recommendations.
-Complete timely evaluation of program impact and response.
-Develop strategic and tactical recommendations through analytics to measure, strengthen and optimize the commercial execution of Patient Support Programs and understand the impact of the programs.
-Identify and address key business issues relative to product performance ensuring that multiple stakeholder perspective is considered, and integrate all available information specific to the issue
-Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
-Increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics.
-Effectively communicate results of complex analytical models and influence action to improve brand performance

Qualifications:
-Bachelor's Degree required, Master's Degree preferred.
-5-10 years experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies.
-Intimate knowledge of the marketing, sales, and logistics planning processes, advanced quantitative expertise, systems understanding, and the ability to develop and use specialized analytic techniques within a business setting.
-Experience with SAS/SPSS/R/Python preferred. Demonstrated project management skills.

Preferred Skills:

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