Bayer USA

Deputy Director Digital Marketing Analytics

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Posted On:
Closing On:
Monday, 6th May 2019
Saturday, 6th July 2019
Job Type:
Pharma Manufacturer
Duration:
Travel:

Job Description:

Contact debra.lopez-quiat@bayer.com for more information.

Your tasks and responsibilities
The primary responsibilities of this role, Deputy Director Digital Marketing Analytics, are to:
• Optimization frameworks, methodology, and processes:
• Develop, maintain, and periodically refresh applicable frameworks, methodologies, and processes for the tactical optimization of digital and other commercial campaigns; document respectively in reference document;
• In liaison with brand, digital, and IMCM leadership, set measurement and key performance indicators for digital and related cross-channel spend and ROI optimization;
• Create standard views and visualization models for brand management decision-making;
• Identify standards and rules pertaining to acquisition and use of relevant data; align with IT, Data Acquisition, and Data Governance functions accordingly;
• Engage with internal and external stakeholders as recognized expert in pharma digital analytics; periodically determine current trends and new technologies for use at Bayer;
• Application of Data and Analytics;
• Leverage commercial data as available through integrated pharma commercial data infrastructure, and as provided directly from agencies or vendors;
• Manage measurement platforms and tools that provide real time data and analytics solutions to internal and agency stakeholders;
• Periodically – generally on a monthly basis – update cross-channel trade-off models and optimization options;
• Use established framework for Pilots & Experiments in testing of digital and other campaign effectiveness;
• Liaise with digital/ marketing agencies in continuously enhancing data flows and data quality;
• Business Partnering, and Team leadership:
• Closely liaise with brand management, IMCM and digital transformation leadership, and other Business Insights functions in continuously enhancing digital and other commercial investment effectiveness;
• Lead discussions around social media and digital analytics, including campaign performance and evaluation;
• Ensure continuous improvement of department competencies around Cross-channel investment optimization.
Who you are
Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:
Required Qualifications:
• Bachelor’s degree, with major in Data Science, Statistics, Economics, Healthcare, Finance, Public Policy, or related;
• 6 years of overall full-time work experience, of which 3+ years’ experience in healthcare (incl. pharma) commercial data, analytics, digital AND the most recent 3+ years full-time employed in U.S. healthcare (incl. pharma).
• Experience and knowledge of U.S. specialty pharma commercial data, across multiple segments and brands, ideally pertaining to Bayer’s business, including but not limited to IMS, SourceRx, laptop/iPad detailing, specialty pharmacy data, formulary data;
• Demonstrated understanding, and use of, marketing clouds and digital data technologies (DMPs, Google 360 Suite, digital pixel tracking, site tagging, etc.) as well as technology associated with creating and maintaining a single ID view of the consumer;
• Experience with mixed media modeling and digital attribution technology such as Google, DoubleClick, IRI, Convertro or Visual IQ, and across a wide-range of marketing channels such as SEM, Social, Email, etc;
• Experience visualizing multiple disparate data sets into one cohesive digital story;
• Client focus and responsiveness;
• Strong verbal and written communication skills, as demonstrable in oral management presentations, succinct PowerPoint stories and layout, as well as structured syntheses and recommendations;
• Effective project management skills, as demonstrated by on-time, on budget project delivery;
• Demonstrated leadership skills, including team leadership, thought leadership, and leadership awareness.
Preferred Qualifications:
• Master’s/Ph.D.

 

Preferred Skills:

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