Upcoming Webinars

The goal of the PMSA Virtual University is to establish a venue for discussion & collaboration on best practices in analytics, marketing and sales operations.

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PMSA Webinar: Shattering Commercial Silos

October 30, 2019
12:00 PM - 1:00 PM ET
Presented by: Mitchell Krassan, Chief Strategy & Performance Officer, TherapeuticsMD
This webinar will focus on breaking down the social construct in pharmaceuticals regarding the necessity of silos. The presentation will begin with a summary of silos and the types of silos that exist, both internally and externally. The pros and cons of building silos in the first place will be discussed From there, problems with silos are presented. Patrick Lencioni described silos as “a waste of resources, (that can) kill productivity, and jeopardize the achievement of goals.”

After learning about silos and the dangers they present, advice on breaking them down, and the benefits of doing so, will be presented. The presentation will then discuss creating synergized, multichannel silos that work together and benefit each other. Such silos look at stakeholders and analyze the interactions of multiple channels. Due to the synergy of multiple channels instead of direct, top-to-bottom approaches, multichannel is a more efficient implementation of silos in the pharmaceutical industry.

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Mitchell Krassan is Chief Strategy & Performance Officer at TherapeuticsMD. He has 25 years of operational and financial management experience. Prior to joining TherapeuticsMD, Mr. Krassan was a principal in EquiMark Limited, a private investment company that provided its portfolio companies with resources in the form of executive management, marketing and financial operations. Earlier on, Mr. Krassan was Chief Financial Officer and Chief Operations Officer of The Reich Group, a fully integrated direct marketing company with a focus on strategic planning, research, and operations. Mr. Krassan started his career in the big six public accounting where he rose to the level of manager at Arthur Andersen, focusing on operational consulting for closely held companies. Mr. Krassan received his Bachelor of Science degree in Accounting from the University of Maryland and his Master of Business Administration in Management from New York University.