2019 European Summit

2019 PMSA European Summit
October 23-24, 2019
Radison Blu
Basel, Switzerland
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Speaker Biographies

PMSA is returning to Basel, Switzerland for our annual European Summit! If you or a colleague in Europe are interested in sharing pharma data analytics solutions, make sure to attend this informative two-day summit, October 23-24, at the Radisson Blu hotel.

PMSA is offering a special promotion for companies sending multuple attendees! Pharmaceutical companies sending two attendees will receive a complimentary third attendee! Other companies sending two attendees will receive their third attendee registration at half-price. You will receive a coupon code for your third attendee after registering your first two attendees.

Who We Are

Since 1977, PMSA has served the pharma data analytics community in the United States. Each year, PMSA holds educational events featuring cutting edge trends in pharma analytics.

Why Europe?

As the thought leaders in pharmaceutical management science, PMSA is in a unique position to facilitate the sharing of ideas with our peers in Europe, the second largest commercial market in the world. Their knowledge, techniques and experiences are also an invaluable resource.  

Target Audience

Pharma analytics community members based in Europe, and United States representatives interested in sharing information with their European counterparts

Radisson Blu

Click here to book your room at the PMSA rate

Stay near Basel’s top attractions at the Radisson Blu Hotel, situated just 8 kilometers from EuroAirport Basel-Mulhouse-Freiburg. This city center hotel offers a convenient location within walking distance of Theater Basel, the zoo, several museums and the exclusive shops of Freie Strasse. A 5-minute stroll will also take you to the SBB train station or to Steinenvorstadt, where charming nightlife awaits.


Wednesday, October 23

8:50 am - 9:00 am Welcome from PMSA

9:00 am - 10:00 am Keynote Speaker
Marco Giannitrapani, Head of AI & Predictive Analytics Finance, Novartis
10:00 am - 10:45 am Leveraging Geographic Features in Predictive Modeling with Panorama
Jean-Patrick Tsang, Bayser
10:45 am - 11:00 am Break

11:00 am - 11:45 am A Simple Process of Using Regression to Estimate Individual Physician Valuation from Brick-Level Data
David Wood, Axtria
11:45 am - 12:30 pm How Can Data Scientists Survive Under Data Protection Restrictions? – GDPR, CCPA and Beyond
Jessica Santos, Kantar Health
12:30 pm - 1:30 pm Lunch

1:30 pm - 2:15 pm Personalized Marketing, Personas, Predictive Analytics
Igor Rudychev, AstraZeneca
2:15 pm - 3:00 pm EU KOL Analytics and Challenges
Kilian Weiss, Veeva
3:00 pm - 3:15 pm Break

3:15 pm - 4:00 pm Using an Evidence-Based Approach to Multi-Channel Marketing (MCM) Optimization
Mario Müller, Associate Director, Data Science, IQVIA
4:00 pm - 4:45 pm Roundtable Discussion
Taking EU Data to the Next Level: From Data Issues to Data Modeling: New Generation of EU Data

Moderator: Jean-Patrick Tsang, Bayser
Valerie Alleger, Bayer
Manuel Ackermann, Novartis
Christy Gaughan, Roche
Igor Rudychev, AstraZeneca
4:45 pm - 5:30 pm Using AI and Machine Learning to Help Drive Patient-Centric Brand Management in the EU
Agnieszka Wolk, Ph. D, Senior Director, Data Science, IQVIA
6:00 pm - 8:00 pm Reception

Thursday, October 24

8:45 am - 9:00 am Welcome from PMSA

9:00 am - 9:45 am Generating Patient Insights in Chronic Obstructive Pulmonary Disease (COPD) with Social Media Listening Study
Florian Gutzwiller, Novartis
9:45 am - 10:30 am Understanding the Voice of the Patient in Two Case Studies: Rare Diseases and Parents as Caregivers & Applying Machine Learning to Social Media
Ben Collins, Boehringer Ingelheim
Anne Bichteler, Semalytix
10:30 am - 10:45 am Break

10:45 am - 11:30 am A Driverless Alternative to Pharma Forecasting
PKS Prakash, ZS
Priyanka Halder, ZS
11:30 am - 12:15 pm Assessing and Improving Brand Perception through Social Intelligence
Jeff Wray, Decision Resources Group
12:15 pm - 1:00 pm Lunch

1:00 pm - 1:45 pm Panel Discussion
Taking EU Analytics to the Next Level: Analytics Approaches Using New Generation of EU Data

Moderator: Christy Gaughan, Roche
Ben Collins, Boehringer Ingelheim
Jason Carlin, Novartis
Catherine Bolliet, Roche
1:45 pm - 2:00 pm Break

2:00 pm - 2:45 pm Future of Health Trends
Fabio Sergio, Fjord
2:45 pm - 3:30 pm Analytics Translators in Pharma
Alex Davidson, McKinsey
Karl Goossens, QuantumBlack
3:30 pm - 4:00 pm AI in Pharma Commercial – The Challenge of Context
Pini Ben-Or, Chief Science Officer, Aktana
4:00 pm Wrap Up