PMSA 2020 Call for Abstracts

PMSA 2020 Annual Conference
May 17-20, 2020
Omni Hotel
Louisville, Kentucky

Submission deadline for abstracts: Friday, October 11, 2019
Authors will be contacted by: Monday, December 16, 2019

Potential speakers are invited to submit a two-page abstract that clearly outlines the topic, problem to solve, analytical solution, methodology, data sources, and applications. Due to the usually large number of submissions, the selection process is competitive, and will be based upon the following criteria:
  • Meaningful business problem to solve
  • Specificity and clarity in methodology
  • Depth of insights in implementation through examples of application
  • Ability to demonstrate business impact
  • Clear and insightful takeaways for audience
  • Overall clarity and content
We encourage joint abstract submissions by manufacturer and consultant/supplier groups. We strongly recommend that empirical case studies are included to demonstrate applicability of new approaches.

Presentations must be non-commercial in nature. Those designed to demonstrate utilization of a proprietary database, tool or model will not be accepted unless it will be made available at no cost to attendees. Appropriate advertising venues are available with vendor fair and sponsorship opportunities. Please note that speakers are limited to presenting a maximum of two consecutive years, after which they are ineligible to present for a minimum of one year; however, they may still co-author a paper to be presented by a colleague.

The PMSA Program Committee will review the papers and make a recommendation to the PMSA Board. Potential podium presenters will be contacted by December 16, 2019. Poster presenters will be contacted by January 2020. Prior to the conference, selected speakers will need to provide draft and final copies of their presentations (on a PMSA PowerPoint template) to the Program Committee for review and approval.

Important—please note: If your abstract is accepted, your final presentation will be published in its entirety in conference materials and on the PMSA website.

The 2020 program selection will reflect presentations from the following broad topic areas with special interest in the highlighted topics:

  • The application of non-traditional data sources, ex. patient service data, specialty pharmacy data
  • Data preparation/data engineering, ex, validation of data quality, connect patient records across multiple data sources through patient tokenization or fuzzy match, and validation of matching quality
  • The connection of analytics and forecasting, ex. how analytics collaborate and reconcile with forecasting, how to resolve the differences between analytics and forecasting
  • Analytical applications across functions in the pharmaceutical industry, ex. Commercial, R&D, Medical Affairs, Business Development
  • Analytics to support or manage licensing, mergers, acquisitions, joint ventures, co-marketing
  • New product launches - metrics & analytics
  • AI/Machine Learning
  • KOL identification and HCP network mapping
  • Population health and its trickle down effects on commercial analytics
  • Managed market analytics – IDN/SP/Pricing/Contracting
  • Payer/channel analytics
  • Value based pricing paradigm – how does it affect resourcing decisions?
  • Use of new and novel data sources (e.g. diagnostics data, patient level data for commercial operations)
  • New commercial model evaluations
  • Innovations in sales strategy, sizing and targeting approaches, especially for non-traditional customers
  • Breakthroughs in incentive compensation design for value based products
  • Design best practice and commercial success of KPIs in the evolving health care ecosystem
  • Evolution of ROI measurement approaches in the digital era
  • Interaction between standard promotion (detailing, sampling, etc.) and Digital Promo
  • Multi-channel/Omni-channel Strategy and Best Practice
  • Resource allocation optimization
  • Cross country & cross brand multi-channel marketing dashboard design and business applications
  • Integration of data and analytics from marketing research, marketing/sales analytics, competitive intelligence, forecasting, etc., to drive business decisions
  • Data management strategy and platforms
  • Development of pharmaceutical management science as a profession

Abstract Submission Form

If you do not receive a confirmation email, please contact Chris Walls at PMSA Headquarters.