2020 Poster Presentations

Analog Intelligence: Growing Both Players in a Duopoly Marketing

Cello Health

Applying the Concept of Marginal Engagement and Annoyance Limit to Plan Digital Touchpoints

ZS

Building a Modern and AI-ready Data Foundation

Antares Pharma

Combining Multiple Supervised Classification Learning Problems to Drive Patient Adherence with Patient Hub Data

Veeva

Digital Deep-dive within a Holistic Commercial Framework

Ipsos

Enhancing Model Interpretability and Accuracy for Disease Progression Prediction Via Phenotype-Based Patient Similarity Learning

IQVIA

Managing Data As a Strategic Asset

Novartis

Privacy Preserving Fuzzy Patient Matching Using Homomorphic Encryption

Brainlab

Traditional Approach vs. Machine Learning Case Study: Pulmonary Arterial Hypertension Targeting

Bayser

Oncology Launch Analytics and Predictive Triggers Using Patient Data Exelixis and ZS