PMSA 2020 Annual Conference Agenda

Sunday, May 17, 2020

1:00 p.m.- 5:00 p.m.Tutorial 1: Promotional Analytics
TBD
1:00 p.m.- 4:00 p.m.Tutorial 2: Story Before Content: Storytelling with Data
Scott Hull, Consultant, Marcus Evans
6:30 p.m.- 9:00 p.m.Welcome Reception



Monday, May 18, 2020

7:30 a.m. - 8:30 a.m.

Breakfast

8:30 a.m. - 8:45 a.m.

Welcome
Jin Tong, PMSA President

8:45 a.m. - 9:45 a.m.

Keynote Presentation
David Blair, Head of Industry, Healthcare, Google

9:45 a.m. - 10:15 a.m.

Break and Vendor Fair

10:15 a.m. - 11:00 a.m.

General Session 1: From GDPR to CCPA – What Data Can Data Scientists Touch? And How?
Jessica Santos, Global Compliance and Quality Director, Health Division, Kantar Health

11:00 a.m. - 11:45 a.m.

General Session 2: Addressing Evolving Specialty Rx Data Enablement and Quality Needs in Oncology Markets
Inder Kochar, Sr. Director, Data Enablement Lead, Novartis
Somy Silvy, Director, Data Quality and MDM, Novartis Oncology

11:45 a.m. - 12:45 p.m.

Lunch and VENDOR FAIR/Poster Session

12:45 p.m.- 1:30 p.m.

General Session 3: Enhancing Prescriber Targeting with Applied Payer Metrics
Michael Venters, Product Director, Symphony Health

1:30 p.m.- 2:15 p.m.

General Session 4: Navigating the Immunology Patient Experience in a Dynamic and Complex Landscape
Vanessa Martin, Manager, Advanced Analytics, Janssen Pharmaceuticals
Brent Erbe, Director, LAAD IQVIA Data, IQVIA
2:15 p.m.- 2:45 p.m.Break and Vendor Fair

2:45 p.m.- 3:30 p.m.

General Session 5: Real Time Approach to Accelerate Product Launch Through the Faster Diffusion of Information in the Physician Networks Using AI/ML and AI-Based Promotion Response Models
Igor Rudychev, AstraZeneca
Kilian Weiss , General Manager, Veeva Oncology Link

3:30 p.m.- 4:15 p.m.

General Session 6: Assessing the Effectiveness of Electronic Medication Adherence Intervention Strategies Using Statistical Matching Techniques to Make Observational EHR and Claims Patient Data More "Experiment-Like"
Daniel Garmat, Sr Analyst, DrFirst
Ian Kohler, Manager of Business Intelligence, DrFirst
Luis Angel, President, Consumer Solutions, DrFirst

4:15 p.m.- 4:30 p.m.Housekeeping and Announcements

4:30 p.m.- 5:00 p.m.Poster Judging and Reception
Wine and light refreshments served.

5:00 p.m.- 5:30 p.m.Annual Membership Meeting

7:00 p.m.- 10:00 p.m.Dinner Cruise on the Historic Belle of Louisville Steamboat
Magician sponsored by Analytical Wizards
Bourbon tasting sponsored by Careset



Tuesday, May 19, 2020

7:30 a.m. - 8:30 a.m.

Breakfast

8:30 a.m. - 8:45 a.m.

Day 2 Welcome and Lifetime Achievement Award Presentation

8:45 a.m. - 9:45 a.m.

Keynote Presentation

9:45 a.m.- 10:00 a.m.

Break and Vendor Fair

10:00 a.m.- 10:45 a.m.

TRACK A - Churchill Downs: Machine Learning Applications
Improving Impact of Scientific Engagement Through Unstructured Data Mining in CRM Using Machine Learning and Natural Language Processing

Myrto Miltiadous, Senior Data Scientist, Veeva
Allen Kumar, Senior Director, Medical Engagement Platforms, GlaxoSmithKline
Robert Groebel, Vice President - Global Medical/KAM Strategy, Veeva
TRACK B - Keeneland: Advancements in Promotion Response Analytics
Predicting Elasticities to Measure Sales Impact

Nuria Diaz-Tena, Director, Advanced Customer Analytics, Pfizer Pharmaceuticals
Jukti K Kalita, Director, Advanced Analytics, Oncology Portfolio, Americas Region, Pfizer Pharmaceuticals

10:45 a.m. - 11:30 a.m.

TRACK A - Churchill Downs: Machine Learning Applications
Triaging, Predicting, and Prioritizing Specialty Pharmacy Patient Cases

Lucas Dan, Director, Data Science, IntegriChain
TRACK B - Keeneland: Advancements in Promotion Response Analytics
Innovation and Tips for Addressing Special Problems in Marketing-Mix Analysis
Shubham Lahoti, Director, Axtria
Yuanyuan Pan, Senior Associate, Axtria

11:30 a.m. - 1:00 p.m.

Lunch and Vendor Fair/Poster Session

11:30 a.m. - 1:00 p.m.

Women in Analytics Luncheon
Sponsored by KMK


1:00 p.m. - 1:45 p.m.

TRACK A - Churchill Downs: Machine Learning Applications
The Tokenization of Non-Traditional Data, RWE, and Machine Learning: Improving Patient Outcomes at Scale

John Garcia, Alnylam Pharmaceuticals
Jonathan Woodring, Executive Vice President and General Manager, IPM.ai
Sam Roosz, Head of Solutions, Datavant

TRACK B - Keeneland: Advancements in Promotion Response Analytics
Best Practices in Multi-Touch Attribution

Martin Reznick, Analytics Services Director, Crossix

1:45 p.m. - 2:30 p.m.

TRACK A - Churchill Downs: Machine Learning Applications
Exploiting Interconnection with Dynamical System Information to Enhance Forecasting Accuracy by Gaussian Processes in Real Word Application

Li Zhou, Sr. Principle, Advanced Analytics, IQVIA
Yunlong Wang, Engagement Manager, Advanced Analytics, IQVIA

TRACK B - Keeneland: Advancements in Promotion Response Analytics
Optimizing Promotion Channel Sequence and Cadence

Paulomi Patel, Analytical Wizards

2:30 p.m. - 3:15 p.m.

TRACK A - Churchill Downs: Machine Learning Applications
Artificial Intelligence Based Automated Attribution of Main and Interaction Effects Caused by Promotions to Reallocate Promotional Effort
Ketan Walia, Senior Associate, Axtria
Siddarth Ranganathan, Associate Director, Axtria
TRACK B - Keeneland: Advancements in Promotion Response Analytics
NextGen Promotional Response Modeling
Nilesh Kadam, Data Science Manager, ZS
3:15 p.m.- 3:30 p.m.Break and Vendor Fair

3:30 p.m.- 4:15 p.m.

General Session 7: Panel Discussion
4:15 p.m.- 5:00 p.m.Group Discussion/Workshop



Wednesday, May 20, 2020

7:30 a.m. - 8:00 a.m.

Breakfast

8:00 a.m.- 8:45 a.m.

General Session 8: Story Before Content: Storytelling with Data
Scott Hull, Marcus Evans

8:45 a.m.- 9:30 a.m.

General Session 9: Integrated Marketing Attribution and Path to Rx Model
Daniel Pielak, Director, Enterprise Analytics and Data Science, Novartis
Kapil Tayal, Senior Manager, Accenture Applied Intelligence, Accenture

9:30 a.m. - 9:45 a.m.

Break

9:45 a.m. - 10:30 a.m.

General Session 10: Patient Rebating: Empirical Trends in Brand Strategy, HCP Clustering and ROI Review
Chris Boardman, VP BioPharma Solutions, Inmar
Brian Wynne, Sr. Director Advance Analytics, Endo Pharma

10:30 a.m. - 11:15 a.m.

General Session 11: The Medicare Part D Cliff - Measuring How Changes to Catastrophic Coverage Will Impact Pharma in 2020
Shiraz Hasan, Senior Principal, IQVIA, US Market Access Strategy Consulting
Say Niyogi, Principal, IQVIA, US Market Access Strategy Consulting

11:15 a.m.

Conference Wrap-Up and Prize Giveaways